Gucci may have issued an apology for releasing an offensive sweater, but that apology is not being well received.
The Grand Hustle host T.I. announced his plans to boycott the luxury fashion designer in a passionate Instagram post.
A longtime customer of the brand, T.I. explained, "As a 7 figure/yr customer & long time supporter of your brand I must say...Y’all GOT US f*cked UP!!! APOLOGY NOT ACCEPTED!!!! We ain’t going for this.“
Stressing the importance of deserting brands who constantly offend their consumers, he continued, " \We ALL GOTTA Stop buying,wearing,and supporting this piece of sh*t company And ALL PIECE OF SH*T COMPANIES UNTIL THEY LEARN TO RESPECT OUR DOLLARS & VALUE OUR BUSINESS!!!! Our culture RUNS THIS SH*T!!! We (People of color) spend $1.25 TRILLION/year (but are the least respected and the least included)and if we stop buying ANYTHING they MUST correct any and ALL of our concerns."