People are tired of good ole' boy racism and are fighting back with their money. Let us continue to boycott and refrain from spending at companies and with business owners who are on the wrong side of history.
"Perhaps there are more Brandon Marshall and Colin Kaepernick supporters out there than I realized."
Stephen Martin has owned and operated Prime Time Sports in a suburban mall in Colorado Springs for years. Like many independent sporting goods retailers, his store stocked team-licensed products from companies like Adidas, Under Armour, and Nike. But last year, the store removed Nike products from its shelves in protest.
“That part of the military respect that’s in me just cannot be sacrificed or compromised,” Martin told a local NBC affiliate, explaining why he cut business ties with the official outfitters of Army West Point and the Air Force Academy.
As it turns out, that decision also cost him his company.
“Being a sports store without Nike is kind of like being a milk store without milk or a gas station without gas. How do you do it? They have a monopoly on jerseys,” Martin said this week, explaining his financial predicament.
“As much as I hate to admit this, perhaps there are more Brandon Marshall and Colin Kaepernick supporters out there than I realized,” he added, referring to the Denver Broncos linebacker who has also taken a knee in protest in recent seasons.
Indeed, despite being out of the league for the past two seasons, Kaepernick’s jersey and other apparel is among the best-selling licensed apparel in the NFL, and after Nike’s ad campaign went public, the company beat sales forecasts by wide margins.
The Nike “boycott” followed a similar script to another conservative attempt to punish a company for taking a principled stand: After Dick’s Sporting Goods banned the sale of semiautomatic guns in their store shortly after the school shooting in Parkland, Florida, pro-gun activists urged conservatives to pull their business from the chain. As with Nike, Dick’s Sporting Goods’ stock is higher today than it was a year ago.