In its announcement, Walmart said it will stop storing multicultural haircare and beauty products in security cases, but noted most of its stores never did it in the first place.
"We're sensitive to the issue and understand the concerns raised by our customers and members of the community and have made the decision to discontinue placing multicultural hair care and beauty products -- a practice in place in about a dozen of our 4,700 stores nationwide -- in locked cases," the company said in a statement.
Walmart said the cases were put in place to deter shoplifters, and that the company does not tolerate discrimination.
The news comes during a period of rapid policy changes among major companies that have expressed solidarity with the Black Lives Matter movement. Worldwide protests and riots have taken place in the aftermath of the police murder of George Floyd in Minneapolis last month.
On Thursday, Microsoft said it would stop selling facial recognition technology to US police departments following similar announcements made by Amazon and IBM. On Wednesday, NASCAR banned the Confederate flag from being displayed at its events.